The healthcare industry has become a paramount concern for most people in Ghana and the quality of services rendered to the patients in the private hospitals cannot be overemphasized. This paper describes the approach and process that has provided the research team with valuable findings, insights and ideas crucial to successful service redesign and innovation and which is resulting in a new food service prototype. (2002). Further, the experiential nature of many services implies that the new service developer must consider a broad gamut of service-production elements: attractiveness of the location, décor and ambiance of physical facilities, customer interaction points, physical limitations of customers, etc. An effective development process for products or services should be divided into a number of key stages: Idea generation - to capture new ideas. The chapter is an introduction to service design. e, P. & Robert, G. (2007b). An important source of new product ideas is customers. This framework highlights three design strategies and three specific design emphases. The service concept: the missing, ications: Creating Contexts for Clarity a, ager, B. Through the analysis, this research identifies key intervention points for cultivating service systems resilience through service design, including the design of service interactions, processes, enabling structures and multi-level governance. service development: Creating memorable experiences, ServDes. The study revealed that there exist a positive result and perception for quality healthcare services without a negative expectation of the patient healthcare being compromised. Scan down the blog's page to see various posts. defined service as an in-depth understanding of customer's needs so as to satisfy them (Edvardsson & Strandvik, 2000; Service Design for Innovation (SDIN) is a Marie Curie Innovative Training Network that integrates multidisciplinary approaches in service design and service innovation. These changes require service systems to be resilient and designed to adapt, to ensure that services continue to work smoothly. In Service Design research, the principle of co-design has gained increased attention during the past years (Blomkvist 2015;Trischler 2014;Vargo & Lusch 2008). The approach might help to change the focus of service designers and their clients from the earlier phases toward considering the process as a whole by also focusing upon the later phases. Service development within a network environment is at an early stage of understanding and has received little attention. Due to the continuous attention to innovation in services and the gradual growth of new technologies and interactions into people's daily chores, a new approach to service design process has been surging: New Service Development (NSD), ... Brands emerge from the continuous interactions between the proposition made by an organization, as manifested through its offerings, and customers' experiences resulting from their encounters with these value propositions (Iglesias and Bonet 2012). Human-centricity and user involvement have become increasingly emphasized in Norwegian legislation related to service development in the health and public sectors. MBA 906 New Service Development 35. New business development concerns all the activities involved in realizing new business opportunities, including product or service design, business model design, and marketing.When splitting business development into two parts, we have: ‘business’ and ‘development’. The article establishes theory-based design principles for constructing tools and methods for developing innovative digital services. Also see. Usually it is done from a short-sighted point of view. Design/methodology/approach – The research is based on a two-stage multiple case study. Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine. This emergence is further illustrated through the entry of manufacturing organizations such as IBM, General Electric, and General Motors into business and financing services. NEW SERVICE DEVELOPMENT CYCLE Full Launch Design Analysis Develop -ment Execution Stage Planning Stage People Products Tech- nology Systems 3. All rights reserved. First, the service sector has emerged as modern Western economies have shifted from product-driven markets to information-based, service-driven markets.